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Generate Web Traffic |
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To generate more traffic to your website you either have to spend time or money. If you are willing to spend the time, you can invest in free ways to promote your website, search engine optimization strategies, and internet marketing techniques. If you have the money, I suggest investing in Pay-Per-Click Advertising via websites like Google Adwords, join or create your own Affiliate Programs, or advertise in websites or blogs specific to your niche / relevant to your target audience.
Learn how professional search engine optimization servicescan help generate significant traffic and strengthen your online presence.
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Pay Per Click Ad Programs
When you join Advertising Programs, generally speaking you get to set how much you want to pay and the maximum amount you are willing to pay each month. You either Pay-Per-Click (PPC) or per CPM (every thousand impressions, which is every 1000 times your ad is featured on a page). Google Adwords and Yahoo's Ad Program are two of the most popular. If you are interested in using Google Adwords, be sure to check out the Google Adwords Keyword tool, which helps you build your list of keywords.
Also consider purchasing Advertising on Niche Specific Spaces: I recommended searching for websites in your area of industry that cater to your audience and have decent traffic. I suggest searching for blogs, ezines, and web directories in your niche. They tend to be inexpensive depending upon how much traffic they get and you can gage whether or not they reach your audience.
For a complete listing download my eBook of web tools for internet entrepreneurs. To watch my how-to videos, signup for My WebTechGurl Online Courses: Learn Web Basics and Internet Marketing Strategies and How to Make More Money Online
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Internet Marketing Tips for Beginners
When I think of Internet Marketing, I think about the different things that I do on the internet every day to promote my websites and business ventures. Here is a listing of my most common Internet Marketing Strategies:
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Low Cost Marketing: Pay-Per Click Advertising Programs, Local Stuff (Events, Fairs, Expos and Trade Shows, Bookstores, Boutiques, Malls, Supermarkets, Broadcast Stations, Radio Shows, Small Business Libraries and Organizations), Stationary & Business Cards, An Email Marketing Tool like iContact or Aweber. Review more Low Cost Marketing Solutions.
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No Cost Marketing:
Submit Your Website to the Top Directories: Google | Yahoo! | DMoz
Request a Google Robot Visit Your Website
Get a Google Sitemap Account
Search Engine Optimization, Blogging, Social Networking, Social Media Marketing, Searching for Sales, Free Banner Promotion Strategies
Click here to read the complete guide to Free Internet Marketing Strategies
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Target Marketing: I talk about Niche Marketing and Target Marketing in practically everything I do. When the light bulb went on for me, and I realized that so many wonderful women of color wanted my services, I stopped trying to reach all the people online and focused on reaching the right people. For me, the right people were right in from of me. They were the wonderful sistas buying my ebooks, visiting my websites, and asking me questions. When I decided to focus on them by created Black Business Women Online and Sistas Making Money, my business profits increased every single month.
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Email Marketing: Email Marketing is one of the best tools an entrepreneur has. It is ideal marketing because if used correctly, being in someone’s inbox is like being in front of them via mediums like television or radio. The key to email marketing though, is creating a captive audience. Create a Newsletter so that you can Stay Connected to Your Existing Customers and so that you can build a relationship with potential customers. I use iContact for my Newsletter. You have to build your list online. And your list by the way is your database or email list of customers, potential customers, and business associates. Click here to learn more about eMail Marketing.
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Article Marketing
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Social Networking
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MySpace Marketing
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Video Marketing
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Website Statistics Tracking: An important part of managing your website is keeping track of your website’s statistics. The following statistic programs can help you track important information like how many views your site receives, what are your most popular pages, what are your most popular keywords, and your link referrals which tell you where your online viewers are coming from online.
1. Google Analytics: http://www.google.com/analytics
2. Quantcast: http://www.quantcast.com
Do you need visuals? More Step by Step help?
To watch my how-to videos, signup for My WebTechGurl Online Courses: Learn Web Basics and Internet Marketing Strategies and How to Make More Money Online
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Social Media Marketing
What is Social Media Marketing? My simple definition is this: Social Media Marketing is when you use social media forms like blogging, bookmarking sites, micro-blogging sites, and social networks to promote your website or business and build your list of business contacts and potential customers.
Social Media Marketing is all about:
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Marketing Your Business via your blog
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Making Use of Social Bookmarking sites like StumbleUpon.com and Digg.com
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Micro-Blogging to Reach Potential Customers on sites like twitter.com
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Social Networking
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Video Marketing and Blog Radio Websites
Video Marketing Tips
Visit my youtube channel for web beginners and internet entrepreneurs.
To watch more of my social media marketing how-to videos including my Twitter Tips Video, signup for My WebTechGurl Online Courses: Learn Web Basics and Internet Marketing Strategies and How to Make More Money Online
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Simple SEO Tips for Beginners
Search Engine Optimization to me is all about making sure your site is easy for search engines to detect. Getting the first page of a google search is ideal but you at least want to be in the top 3. Here are some common, but very effective SEO Tips:
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Submit Your Website to the Top Directories: Google | Yahoo! | DMoz
Request a Google Robot Visit Your Website
Get a Google Sitemap Account
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Be sure to add your Title Tag with you Keywords that best describe your business
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Include your keywords and be sure to use the right keywords: terms that your potential customers are searching for
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Always add your website url as a signature to your emails and when you post on forums
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Submit your website to niche specific directories or newsgroups. You site might not be popular, but it helps to at least have a link on sites that are. Link Exchanges are a good idea too.
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To watch my step-by-step how-to videos on SEO or listen to my audio on SEO signup for my Online Course in Web Basics and Internet Marketing Strategies.
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Search for Sales
Making Sales Online is a big challenge, especially if your online visibility is low. Now if that is the case for you, you might have to start aggressively searching for sales. In other words, making more effort to seek out people who might be potential customers because if they can’t find you then you have to make go out and find them.
When I just started building my business online the first thing I did was try to find business. I went to classified sites, directories, and forums where people were looking for my services. I found several of my firsts clients just by browsing craigslists and making local connections.
One way to market yourself and build a customer base online is to go where your customers are. If you can answer their questions and meet their needs, you can build your business.
Here are several places online where you can find potential customers:
Free Classifieds Directories
Freelance Jobs
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Promoting Your Website Via Banner Advertising
Banner Advertising is one of the most common and effective marketing strategies on the net. It is for that reason that I decided to create a space for members of Black Business Women Online to participate in Banner Exchanges. I also wanted to take a moment to discuss various ways to promote your website and showcase your banner.
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Add your Banner to your email and/or forum signature. Your signature is basically a promotional tagline that you can add to the end of your emails, articles, forum posts, etc. You can add your banner or website link to your signature, but keep this in mind: If you add your banner you might want to add a small one so that your signature links clean and professional rather than loud or SPAM-like.
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It’s always a good idea to have one of the following pages on your site: a link to us page, links page, or tell-a-friend page. These are great pages to add your banner and encourage your viewers to either host your banner or share your link with friends.
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If you would like to create your own space to exchange banners with people who have similar sites, consider creating your own Top 100 Site Ranking System where you can advertise your banners for free, create a space on which similar sites can add their banners, and if your niche is popular enough your banner submitters can host your Top100 Banner on their sites for even more site promotion.
Promoting Your Site / Banner With Google AdWords
One of the best ways to reach your target audience on hundreds of sites at a price that you decide is to advertise your banner through Google AdWords. Using google’s sophisticated technology, your ads will be displayed directly to your target audience. This is a great resource for those interested in generating more traffic to th their website, and best of all you choose how much you want to spend on your ad campaign. For example, if you can only invest $20 a month to your Ad Campaign, google will display your banner until you have reached your pay-per-click limit for the month. Increase your web traffic. Join Google AdWords Today.
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